Sisters Mary-Kate and Ashley Olsen became famous for shooting in numerous films. They took part in such popular films as “Sunny Holidays”, “Two: Me and My Shadow”, “Mexican Adventures” and others.
Girls appeared on television at an early age. The twins began their public career in 1987. Long before they received their college degrees, the sisters created their own series of videos that millions of viewers fell in love with.
The main target audience of fans of the Olsen sisters were girls from 5 to 16 years old. The twins were able to gain worldwide popularity, and build an entire empire on their own brand.
Initially, the sisters were not going to limit themselves to filming in films. This activity was supposed to play its assigned role in the girls’ careers – to help them become popular. Already owning a personal brand, the Olsen sisters created their own magazine, and even toothpaste.
Every year the girls became more and more popular. Age did not have any effect on their ratings among fans, because the girl fans grew up with their sisters, and their interests changed with them.
In order for the girls’ careers to continue to develop successfully, and for the sisters to reach a new level in financial results, the parents hired agent Robert Thorne. Gradually, from an agent, Robert Thorn became a business manager.
He considered proposals for cooperation from the heads of companies, of which there were a lot. Experienced entrepreneurs realized that the personal brand of the Olsen sisters would allow them to sell any product for a lot of money, and they used the opportunity of such a profitable cooperation.
The Olsen sisters launched their first clothing line at Wal-mart, and subsequently settled on this line of activity. When the sisters stopped acting in films, they devoted all their time to releasing clothing lines. The launch of the first independent line of fashion items took place in 2006. The brand is called “The Row”.
In parallel with the main clothing line, which involves the production of things for the wealthy segments of society, the Olsen sisters launched two budget lines. They are called “StyleMint” and “Olsenboye”.
The sisters are now 36 years old. Girls are no longer a single entity, as it was in their childhood. They have changed both internally and externally. Ashley and Mary-Kate have different hobbies, and each of the sisters has their own life.
One thing remains unchanged – a successful design career, and the joint release of clothing lines. This is a matter of life for both sisters, whom they love very much, and invest in it not only money, but also souls.